Trust Charter

How we stay on your side

sourcinga is an AI decision layer above retailers and service providers. We are not a marketplace and we do not hold inventory. These 14 rules are non-negotiable. They shape every line of code in our recommendation engine.

1. Rule 1

   Organic recommendations are never paid for

   Commercial payments can never influence the Top 3 AI recommendations.

2. Rule 2

   Sponsored never replaces organic

   Sponsored placements never replace or alter the Top 3 recommendations.

3. Rule 3

   Sponsored is always clearly labelled

   Sponsored content always appears in a separate, clearly-labelled section.

4. Rule 4

   Explanations use verified data only

   AI explanations only use product data supplied by the ranking engine.

5. Rule 5

   No invented facts

   The AI never invents specifications, ratings or product features.

6. Rule 6

   Your searches are not for sale

   We will never sell user search history.

7. Rule 7

   UK GDPR by default

   User privacy follows UK GDPR principles.

8. Rule 8

   Every pick is explainable

   Every recommendation must be explainable.

9. Rule 9

   We earn only after we help

   sourcinga earns money only after helping users make better buying decisions.

10. Rule 10

    Quality is never traded for revenue

    We will never increase revenue by lowering recommendation quality.

11. Rule 11

    Rankings are deterministic

    Rankings are produced by our Buyer Intelligence Engine, not by an LLM.

12. Rule 12

    AI explains, never ranks

    Gemini's role is to explain — never to decide order.

13. Rule 13

    Diversified revenue

    No single revenue source above 35% of total revenue.

14. Rule 14

    Buyer-first features

    "Will this help the buyer stop searching sooner while increasing confidence?" If no — we do not build it.

This page is maintained by sourcinga. We may earn affiliate commission when you buy at a retailer — never for ranking position.